Is sticking by the NRA a branding problem? FedEx poses a test case

There's little advantage for most companies to stick with the National Rifle Association as public pressure after the mass shooting at a Parkland, Fla. high school pushes them to cut ties with the influential gun-owner's group, say branding experts.

"Unless you’re in an adjacent industry like hunting, having a public connection with the NRA is" highly detrimental to a brand, said Aaron Kwittken, CEO of Kwittken, a New York-based corporate brand reputation and crisis management agency.

Companies that have ended financial relationships with the gun group over the past four days include Delta Airlines, United Airlines, Enterprise, Alamo, National, Hertz, Avis and Budget car rentals; Symantec, Starkey Hearing Technologies, True Car, MetLife, SimpliSafe and the First National Bank of Omaha.


Source : usatoday