On one hand, the demise of NME’s print edition seems inevitable. For all the title’s loud touting of its increased circulation figures since it became a freesheet in September 2015 – they were apparently better than they had been since 1964 – the paper was an irrelevant shadow of its former self.
The kind of things about NME that had once been hot topics had long ceased to be discussed, even within the music industry. Who was on its cover that week? Who was it hyping as the new saviour of rock’n’roll? Which unfortunate had been dealt a kicking in the reviews section by one of its bolshy star writers? If it was mentioned at all, it was in tones of bafflement and pity.
The last big furore NME caused wasn’t over an album it had slagged off, nor a sacred cow it had taken to task in an interview, nor a band it had praised to the point that said band was clearly doomed, incapable of fulfilling the expectations heaped on their shoulders. It was when its online wing inexplicably ran the news story: “M&S to stop selling £2.50 vegan ‘cauliflower steaks’ following complaints.”
Source : theguardian
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