Harley-Davidson turns 115-years-old this year, and the venerable Motor Company plans to celebrate with a bang. We've seen other big-time anniversaries from Harley before—the 95th, 100th, etc.—and each has been special in its own way. So what makes this year's anniversary so special? A whole lot of things, apparently.
Yesterday, I had the pleasure of talking to Bill Davidson—Vice President of the Harley-Davidson Museum and son of Willie G.—and Harley's Vice President of Marketing Heather Malenshek about the ins and outs of the upcoming 115th anniversary party.
"We've been running these since the 85th anniversary, and our 115th anniversary is going to be different than any anniversary we've done before," Malenshek told me. "In previous anniversaries, we've been more focused on our existing customer base. In this anniversary we want to celebrate motorcycle culture, invite riders and non-riders alike to enjoy the festivities, and really engage people in the sport."
Source : Yahoo
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