Friday 2 March 2018

Chipotle pulls plug on 'Tasty Made,' its attempt at fast-casual burgers

Just a few months after Chipotle’s sister restaurant, Tasty Made, revamped its entire menu to “enhance” its fast-casual burger concept, Chipotle has decided to close the one and only Tasty Made test location in Lancaster, Ohio.

“While we liked the concept and the delicious food at Tasty Made, the economics were not what we wanted them to be in Lancaster, Ohio, so we have decided to close that restaurant,” said Chipotle spokesperson Chris Arnold in a statement to Fox News.

The restaurant first debuted in October 2016 to middling reviews, with some diners on Yelp taking umbrage at the restaurant’s thin burger patties, mediocre flavor and item prices, with some claiming that the burgers were barely better than cheaper fare at Wendy’s or McDonald’s.

In response, Chipotle announced a partnership with “Top Chef” alum Richard Blais, who was brought on to “fine-tune” the menu. Those changes took effect in December 2017, but Blais' food — while better received — may have debuted too late.

 Source : foxnews

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