"Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology," said Harley-Davidson President and CEO Matt Levatich. "Alta has demonstrated innovation and expertise in EV and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles."
The fact that giant Harley took enough notice of little old Alta to invest in them says more about Alta than it does about the Motor Company. While not always the shrewdest company, Harley knows a good thing when it sees it. And, as we've discussed before, Alta's Redshift is seriously good. The brass over at Alta seems pretty tickled by the whole thing, as you might expect.
"Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress," said Alta Motors Chief Product Officer and Co-Founder, Marc Fenigstein. "We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future. It's incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision and we're thrilled to collaborate with them."
Source : Yahoo
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